diff --git a/src/utils/redisKeys.ts b/src/utils/redisKeys.ts
index 0be7bd6..0b96d8c 100644
--- a/src/utils/redisKeys.ts
+++ b/src/utils/redisKeys.ts
@@ -69,5 +69,5 @@ export function userFeatureKey (userID: HashedUserID, feature: Feature): string
 }
 
 export function shouldClientCacheKey(key: RedisCommandArgument): boolean {
-    return (key as string).startsWith("segments.") || (key as string).startsWith("reputation.");
+    return (key as string).match(/^(?:segments\.|reputation\.|branding\.|labels\.)/) !== null;
 }
\ No newline at end of file